Don’t fall in love with your brands
Football fever is in the air & there are many things to learn from it. One of my friends is die hard fan of England. Though England is a good team & supposed to be the strong contender of FIFA World Cup 2010, it was unable to reach to its fans’ expectations. Despite of this my friend is not ready to accept the fact. He was bleming the wrong decision given by match referee for the defeat of England against Germany in Round of 16. Yes, I agree that the bad decision was one of the facors responsible for England’s defeat, but what about the quality of play demonstrated by English players. The love for England team was restricting him to think rationally, may be the emotions were dominating the thinking.
Markonnect:
The people, who are responsible for the brand, when fall in love with the brand, do the same mistake. Their emotions attached with the brand try to surface the logical thinking. When that particular brand fails the brand managers always search for the external factors to claim the blame of brand failure. Rather they should invest that valuable time to inspect the product or the brand.
hey Vikram
ReplyDeletei feel there is a little disconnect with the example and the message that you tryin to convey ...
Your friend here is the consumer rather than the brand manager ... and actually the brand Team England has done a wonderful job of creating a brand value so strong that the consumer (your friend) is not ready to believe or take any counter judgements or opinions ...
i feel that would be the dream of any brand manager ... to make a brand so deeply a part of consumers life that he/she is not willing to accept any alternative ...
However agree with your point ... rational thinking is must rather than emotional when your are on the other side of the fence ....
keep writing