Finally quality of product matters

Yesterday I was watching DID (Dance India Dance) on ZEE TV. It has become the part of my schedule on weekends. If I miss a single episode, I make sure that I have spare time on Sunday to watch its repeat telecast. Though the judges & the format of the show has been changed for DID Lil Masters, the loyalty towards this show is integral. This is not only me but the TRP’s of this show are dictating the same story. The competitors are trying hard to grab the market share of DID in dance reality show segment but the efforts of them are in vain.

The thing which separates this show from others is the quality of dancers & their mentors. And they are maintaining this factor throughout their versions (three versions). Though the marketing budget of some of the competitors is more than DID, they are unable to attract the substantial TRP.

Markonnect:

In long term, to generate brand loyalty, one of the important criteria is PRODUCT QUALITY. Nothing can substitute this criterion. Despite the change in other related things if you maintain the quality you can successfully maintain your leadership.