Don’t fall in love with your brands

Football fever is in the air & there are many things to learn from it. One of my friends is die hard fan of England. Though England is a good team & supposed to be the strong contender of FIFA World Cup 2010, it was unable to reach to its fans’ expectations. Despite of this my friend is not ready to accept the fact. He was bleming the wrong decision given by match referee for the defeat of England against Germany in Round of 16. Yes, I agree that the bad decision was one of the facors responsible for England’s defeat, but what about the quality of play demonstrated by English players. The love for England team was restricting him to think rationally, may be the emotions were dominating the thinking.

Markonnect:

The people, who are responsible for the brand, when fall in love with the brand, do the same mistake. Their emotions attached with the brand try to surface the logical thinking. When that particular brand fails the brand managers always search for the external factors to claim the blame of brand failure. Rather they should invest that valuable time to inspect the product or the brand.

Finally quality of product matters

Yesterday I was watching DID (Dance India Dance) on ZEE TV. It has become the part of my schedule on weekends. If I miss a single episode, I make sure that I have spare time on Sunday to watch its repeat telecast. Though the judges & the format of the show has been changed for DID Lil Masters, the loyalty towards this show is integral. This is not only me but the TRP’s of this show are dictating the same story. The competitors are trying hard to grab the market share of DID in dance reality show segment but the efforts of them are in vain.

The thing which separates this show from others is the quality of dancers & their mentors. And they are maintaining this factor throughout their versions (three versions). Though the marketing budget of some of the competitors is more than DID, they are unable to attract the substantial TRP.

Markonnect:

In long term, to generate brand loyalty, one of the important criteria is PRODUCT QUALITY. Nothing can substitute this criterion. Despite the change in other related things if you maintain the quality you can successfully maintain your leadership.